Tejasvi 2008
March 22nd, 2008It was a venture I took part in. From late November to March, Tejasvi took every ounce of energy in me. Together with some of the most dedicated and talented organizers, during an ambient, colourful and exuberant evening at Tagore Theatre, I spend a moment or two, enjoying the much deserved success…especially when the electric performances of Stephen and Sayanora made the crowd dance like anything Yes! this is my latest tale. What I did for Tejasvi…
1) Website Design - Tejasvi’s official website needed to look serious enough so that we would get some participants. A new festival is seldom welcomed with less interest and vigour.

The entire website was crafted in PHP/MySql with each event details being loaded into the decent interface dynamically. It included some new features and algorithms, of which most were devised together with Asti. Unique ID system, Online participant tracking, suggestion portal, mailing lists and a custom inauguration module… Tejasvi ‘08 is the web project I enjoyed working on the most. It soon became the best reference of the festivals’ rules, regulations and prizes. Over a period of one month, it hit whopping track records in Google analytics.

This simply shows how influential a website can be on a festival’s success.
2) Flyers
Over 3000 flyers were printed at the efficacious St Joseph’s Press. Orangish, 2 fold papers spread across Trivandrum did make Tejasvi’s presence felt!
3) Poster and Brochure Box
One glossy poster based on multi laser light streaks proved to a sincere reverberation for the theme of the festival. ‘The radiant you’.

The brochure box is the most innovative design productof Tejasvi. This is modelled on Japanese origami techniques with two 170 GSM papers used. The box when unwrapped would unveil the entire schedule and prize money of all the events. ‘Event cards’ depicting the event format and rules were the contents of the box.
4) Certificates
The most hurried part of the entire design process. Still it looked decent. (er..I think so.doesn’t it?)
5) Badges
6 types of square badges were printed. The Design, derived from the poster but based on different colours.
6) Registration Software
This PHP/MySql Web application was devised in such a way that all six computer systems got updated informations regarding festival schedule, timings, participant details, order of appearance and team codes. Dedication counters too worked effectively with systems though it cost us 100 m CAT-5 cables and two 8-port switches for the LAN at Tagore Theatre. The system’s highlight was a fully computerized registration procedure with the details being retrieved at the ‘Certificate processing’ team. Monetary particulars were also dealt through this efficient, transparent and dynamic arrangement.

If I were to market all these designs, I would have got more than 35K bucks. I thank everyone who helped me in this endeavor. I have worked with true interests and in a honest attire. This means that I would refuse myself to take part in next years’ festival. When i briefed my juniors, I said.
“Next year! We would have already made a platform for you to continue, To begin anew is a hard task. To emulate on a existing model, is much more easier”. To my friends, I say. “Don’t stop with what is already available. Do build on it! Make it taller, stronger and mightier”.
Oh come on! I am starting to sound like John F Kennedy in his famous presidential address. “Let the word go forth…’





Hari Shanker R.
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Asti
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xlt
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